This unique program will provide you with the frameworks, tools, techniques, and perspectives that will help you to more effectively develop and market new products. The course provides comprehensive coverage of major topics in developing and implementing a market-driven approach to innovation. Incorporating cutting-edge thinking and best practices in new product development, this program will help you to both create and modify your organization’s new product development process and position your firm to gain a strategic competitive advantage. It covers a wide spectrum of industries including business-to-business, consumer products, and services.

Topics cover four broad areas:

• The strategic role of new products in your organization
  
• Reviewing best practices in new product development across various industries
  
• Incorporating best practices and cutting-edge frameworks to develop a market-driven new product development process
  
• Implementing the new product development process

Program Dates and Fees

September 20-24, 2010	$7,650.00
March 28- Apr. 1, 2011	$7,650.00
September 26-30, 2011	$7,650.00

This course is appropriate for mid- to upper-level managers in any area involved in the development and management of new products. This may include functional areas such as new product development, marketing, research and development, business development, general management, design, engineering, operations, sales, strategy, and finance, as well as members of cross-functional new product development teams. Representative titles include vice president or director of marketing, new product manager, product or brand manager, business development manager, strategic planner, designer, engineer, market analyst, and vice president or director of sales.

Sanjay Dhar has been a Chicago faculty member since 1992. Many sources have recognized Professor Dhar for his excellence in teaching. He received the 2008 Hillel Einhorn Teaching Award voted by executive MBA students in Asia, the prestigious McKinsey Teaching Award in 2000 awarded once every 2 years, was cited among the outstanding faculty in BusinessWeek's Guide to Best Business Schools (McGraw-Hill, 1997, 1999 and 2001), and in 1994 was awarded the Emory Williams Teaching Award by students for outstanding teaching performance. In 2006, the Economic Times (India) identified Professor Dhar as one of twelve “Indians who have made a global impact on marketing research and thought”. He currently serves as faculty director of the Kilts Center of Marketing and was recently rated as one of 6 "must-have" professors at Chicago Booth by Veritas Prep in 2010 Annual Report on Chicago Booth.

Art Middlebrooks specializes in helping service companies grow profitably through new product and service development, branding, and effective marketing strategies. He has worked with companies from a broad range of industries including energy, telecommunications, information technology services, e-commerce, software, financial services and professional services.

Classes are held at the Gleacher Center of the University of Chicago Booth School of Business, 450 North Cityfront Plaza Drive, situated along the Chicago River (one block east of Michigan Avenue), in the heart of the downtown district known as "The Magnificent Mile." The Center is within walking distance from some of Chicago's most exciting retail and entertainment areas.

The course will begin at 8:00am on Monday and end at 1:30pm on Friday.

Hotel Accommodations and Reservations

A limited block of rooms have been reserved for a discounted rate at the
InterContinental Chicago
505 N. Michigan Avenue
Chicago, IL 60611
Phone: 801.401.5226 or 800.235.4670 (toll-free)
Fax: 312.321.8725